Do You Make These Three Social Ad Mistakes?

Do You Make These Three Social Ad Mistakes?

How can you tell if your social campaign is broken? Let’s look at a long-running ‘sponsored’ social campaign for some warning signs. In the case of Domo, their long-running sponsored ad campaign promises an alternative to Excel spreadsheet, robust data visualization, and actionable intelligence.It’s not a bad ad, at first glance it successfully: identifies a pain point for the audience (spreadsheet ‘rows and columns’) promises a desired outcome/solution: ‘instant insights’ the headline grabs attention claiming to give ‘Excel Reporting Like You’ve Never Seen Before’, naturally raising curiosity and the desire to see something new Here’s what it looks like: Attention grabbing and to the point. Focused on a specific audience. Do you use Excel to write reports? Are you tired of wrestling with pivot tables and charts? Underwhelmed by Excel’s native data visualization? Check THIS out! If none of these pain points speak to you, that’s fine – you’re not the audience. Consider this: For just the ad itself you need to line up (at least) your audience research, a valuable offer of information or service, and an attention grabbing headline and image. That’s just for starters – just to earn the click. They’ve done all that. On top of this, the ad has a ton of social proof – 988 Likes and 121 Comments. To accumulate that volume of social proof this particular ad has been running for months – many months. I say that from personal experience encountering it over and over again. That’s good and bad. A Closer Look at Social Proof Consider that social proof. Look at the comments – you’ll occasionally find something like: So far. So good. But then things change – and...