The number one reason you’re not achieving your goals

The number one reason you’re not achieving your goals

Everyone’s been there – it’s mid-summer, over 6 months since you set those New Year’s resolutions: lose weight, focus more on family and friends, create an audience of raving fans for your business. You know – the usual suspects. The fact is, whether you set a resolution goal at the beginning of the year, or a business goal just last week – they both have the same problem: how do you improve your chances of success? You need a clearly stated goal, with a few extra elements that guarantee action. What I call a SMARTEA (smarty) goal. Here’s why. Resolutions Have a 92% Failure Rate Research from the University of Scranton suggests that only 8% of people are successful in achieving their resolution goal.  To get some idea why this would happen, let’s look at some of the most common New Year’s resolutions: health and fitness. According to The Nielsen Company, 69% of the New Years’ resolutions made in 2015 were about losing weight or staying fit/healthy.  However, 76% of surveyed consumers indicated that they didn’t follow a weight loss or diet program in 2014. The problem here isn’t one of intention or desire. Just look at what the surveyed consumers said they didn’t do: follow a program. Without a system or support structure in place for you to pursue and achieve your goals, you might as well be trying to cross the Sahara desert with a 20 oz plastic bottle of water, and a broken compass. So how do you solve this problem? How do you develop a goal success plan quickly? People who write down goals are more likely to achieve them. In 2008,...