19 Reasons Why Email Marketing’s Not Dead Yet  (#15 is Critical For Your Bottom Line)

19 Reasons Why Email Marketing’s Not Dead Yet (#15 is Critical For Your Bottom Line)

“Nobody reads email.” “People get too much email already.” People keep saying variations of the same thing: Email is dead. And yet – despite all these predictions – year after year email continues to stay strong. 2015 showed that email is still the best way to reach your market and your goals. Goals like: Nurturing prospects to full-fledged clients Keeping current clients close and connected to your brand (safe from attrition) Put more offers in front of a receptive audience, through well-timed, well placed offers. A lot of people like to give huge laundry lists of stats with no context or meaning. They look VERY IMPRESSIVE and come in handy for people writing reports. But they can be a bit too much. What the heck do all those statistics mean anyway? Here are 19 important email marketing statistics, and why they matter. REACHING YOUR AUDIENCE STAT #1: 90% of emails land in the recipient’s inbox. (Forrester) WHAT IT MEANS: Email is the perfect medium to get the message across Email marketing has a ridiculously high delivery rate. According to Nate Elliot at Forrester, 90% of emails land in the recipient’s inbox. Now, let’s take a closer look at Facebook. The last few years have seen social organic reach plummet. As I covered in Why Email is Eating Social Media’s Lunch as few as 2-6% of your Facebook fans actually see your posts. Facebook seems to change the rules for ‘organic’ or unpaid exposure regularly. The general consensus is if you want to stand out in social media – you’re gonna have to pay. Look at it this way. If you...