The number one reason you’re not achieving your goals

The number one reason you’re not achieving your goals

Everyone’s been there – it’s mid-summer, over 6 months since you set those New Year’s resolutions: lose weight, focus more on family and friends, create an audience of raving fans for your business. You know – the usual suspects. The fact is, whether you set a resolution goal at the beginning of the year, or a business goal just last week – they both have the same problem: how do you improve your chances of success? You need a clearly stated goal, with a few extra elements that guarantee action. What I call a SMARTEA (smarty) goal. Here’s why. Resolutions Have a 92% Failure Rate Research from the University of Scranton suggests that only 8% of people are successful in achieving their resolution goal.  To get some idea why this would happen, let’s look at some of the most common New Year’s resolutions: health and fitness. According to The Nielsen Company, 69% of the New Years’ resolutions made in 2015 were about losing weight or staying fit/healthy.  However, 76% of surveyed consumers indicated that they didn’t follow a weight loss or diet program in 2014. The problem here isn’t one of intention or desire. Just look at what the surveyed consumers said they didn’t do: follow a program. Without a system or support structure in place for you to pursue and achieve your goals, you might as well be trying to cross the Sahara desert with a 20 oz plastic bottle of water, and a broken compass. So how do you solve this problem? How do you develop a goal success plan quickly? People who write down goals are more likely to achieve them. In 2008,...
Setting SMART Goals

Setting SMART Goals

You’ve probably seen some variation of a S.M.A.R.T. goal already, but I believe there’s a law mandating that any blog remotely related to marketing HAS to have a post about S.M.A.R.T. goals. That means this is going to be direct and to-the-point. Once you have a good idea of what goes into defining a S.M.A.R.T. goal, I recommend you read about ‘The number one reason you’re not achieving your goals,’ which puts your S.M.A.R.T. goal to work in a larger context. This also introduces two new elements to make a more effective S.M.A.R.T.E.A. goal. For now, at the very least, write down a first person statement of your goal – a powerful action statement that defines important details: Who (typically you, but it could be a specific business or department), What, Where, When, and How of your Goal. Think of it as making a powerful action statement. The example goal mentioned above to ‘make more money’ becomes, “By the end of 2015 (the when), my business (the who) is grossing an additional 70,000 dollars a year (the what) from new service clients (the how) within a 20 mile radius of my place of business (the where)”. Specific: Getting specific means you define as many of these as possible about your goal: Who (typically you, but it could be a specific business or department), What, Where, When, and How of your Goal. Think of it as making a powerful action statement. The example goal mentioned above to ‘make more money’ becomes: “By the end of 2015 (the when), my business (the who) is grossing an additional 70,000 dollars a year (the what) from new service clients (the how) within a 20 mile radius of...