Does Your Business Need Reputation Management?

Does Your Business Need Reputation Management?

For many business owners, the most difficult decisions that are made on a daily basis is how to affordably promote their business in a way that is both cost-effective and gives a positive return on investment. While there are many different avenues that a business can take to advertise themselves online, there is perhaps none more powerful than in starting an online reputation management campaign. Online reputation management is, in a nutshell, the culmination of every aspect of online marketing compiled into a single brand driven push to create a positive and socially powerful image of the business. In other words, online reputation management is the capitalization of one of the most important aspects of business: social proof. You may already know about social proof, but it is an important aspect to review. Social proof is simply the influence that peers have on one another in purchasing decisions. If you want to dramatically increase your sales, then simply find your potential customers friends and turn them into believers. They in turn will play a larger role in your potential customers buying decisions than you ever could. The Internet has dramatically increased the importance of social proof by allowing peer to peer reviewing of businesses on a global and ever-increasing scale. If you go to Yelp.com, you will find hundreds of thousands of reviews given by average, everyday people about the businesses that they interact with. These reviews, however  unqualified and unprofessional they may be written, are more powerful than many small businesses advertising budgets can withstand. It is not impossible for a series of negative reviews on a secondary...