Why Your Business Needs Online Reputation Management

Why Your Business Needs Online Reputation Management

There once was a time when online reputation management services were considered superfluous and unnecessary. Many businesses thought the need to manage their online reputation was a bad business decision and something not worth investing in. Many of these businesses went about their daily business completely unaware of the power that the internet had given to the average consumer. With the advent of Twitter, consumers began to demand things of the businesses that they bought from. Large corporations were forced to become more transparent in their customer service dealing and small businesses were given the opportunity to prove themselves based on merit alone. When review sites like Yellowpages and Yelp hit the internet scene, those companies that continued to ignore the need for online reputation management services began to suffer. More and more clients, customers and consumers filled these review sites with nasty, negative and revealing testimonials of these companies. The consumer empowerment revolution had started and those businesses caught ignoring the need for reputation management services suffered the most. The Power Of Reputation Why should you care what people say about you online? If you are busy running your business, why do you need to worry about what someone said about you on Yelp? The answer to these questions lies in one of the most powerful selling tactics known to modern industry: leveraging social proof. Most consumers buy what their friends buy. This has been a long known fact in the business world, but what is it that makes it true? Without delving too much into the psychology of selling, let’s examine the why behind purchasing decisions. Human...
What You Must Know About Video Marketing and Online Reputation

What You Must Know About Video Marketing and Online Reputation

There are two emerging fields in online marketing: video marketing and online reputation management. These two fields are so powerful when utilized correctly by business owners that the combination of the two can result in an overpowering brand dominance that few businesses are currently achieving. This article will examine how video marketing in combination with a robust online reputation management campaign can literally skyrocket the bottom line for almost any business. What Is Online Reputation Management? To make sure that you have a solid understanding of these two powerful marketing methods, let’s first examine online reputation management. Public relations companies have been around since before the newspaper was invented. Businesses have learned, through trial and error, that their reputation has a huge influence on the success of their business. Customers are real human beings with real emotions. They display emotion, loyalty and apprehension towards companies that do not align with their moral values. It has historically been the responsibility of PR companies to make sure that brand messages and overall reputation have remained intact for those companies trying to reach out to their customers. Online reputation management is simply the natural extension of that same principle into the online sphere. Online reputation management services provide business owners the opportunity to craft their reputation in such a way that accurately represents who they are, what their brand stands for, and that type of customer that they would like to attract. What Is Video Marketing? Video marketing is an incredibly powerful tool for communication. Unlike a text-based marketing system, such as direct mail or even websites, video marketing allows businesses to...
5 Simple Tips For Managing Your Online Reputation

5 Simple Tips For Managing Your Online Reputation

Most people believe that controlling your online reputation is much more difficult than it really is. Unfortunately, this means that many businesses are left to fend for themselves in a way that they do not fully understand and trying to battle an unfair disadvantage in the online reputation management world. This article will give you five simple tips to taking control of your online reputation while building your online brand and attracting customers. #1 – Find out where you are today The human brain works in a very funny way. Most people’s brains either overreact or under react to certain situations. If you’re a business owner you may have seen one or two negative reviews and feel that the sky is falling in on you. Fortunately, it isn’t. But not being completely clear about where you stand in the online reputation world can and will negatively affect your business even if you are in good and positive standing. What do I mean by this? Even if you have 100% positive reviews you run the risk of not being able to capitalize, and therefore lose money, on this positive reinforcement of your brand. If you have no idea that there are people online saying great things about you, you miss the opportunity to leverage this type of customer support. It is requisite that you take the time to research your current online reputation status. A simple search on Google.com or some of the secondary review sites will quickly give you an idea of what people are saying about your business. #2 – Make a list of things to change No...
Does Your Business Need Reputation Management?

Does Your Business Need Reputation Management?

For many business owners, the most difficult decisions that are made on a daily basis is how to affordably promote their business in a way that is both cost-effective and gives a positive return on investment. While there are many different avenues that a business can take to advertise themselves online, there is perhaps none more powerful than in starting an online reputation management campaign. Online reputation management is, in a nutshell, the culmination of every aspect of online marketing compiled into a single brand driven push to create a positive and socially powerful image of the business. In other words, online reputation management is the capitalization of one of the most important aspects of business: social proof. You may already know about social proof, but it is an important aspect to review. Social proof is simply the influence that peers have on one another in purchasing decisions. If you want to dramatically increase your sales, then simply find your potential customers friends and turn them into believers. They in turn will play a larger role in your potential customers buying decisions than you ever could. The Internet has dramatically increased the importance of social proof by allowing peer to peer reviewing of businesses on a global and ever-increasing scale. If you go to Yelp.com, you will find hundreds of thousands of reviews given by average, everyday people about the businesses that they interact with. These reviews, however  unqualified and unprofessional they may be written, are more powerful than many small businesses advertising budgets can withstand. It is not impossible for a series of negative reviews on a secondary...