Six ways to guarantee Google bans your website.

Six ways to guarantee Google bans your website.

Search used to be about keywords – now it’s about value and intent. You’ve probably heard about Panda, Penguin and Hummingbird – three of the most recent waves of changes to Google’s search algorithm. Without getting into technical details, the main point of these changes was to help ensure that search results provided more value. Less junk. Tweaking the algorithm wasn’t enough; Google wanted an overhaul. In 2013, Hummingbird was a total search engine overhaul – in a blog post at Search Engine Land, Danny Sullivan recommended thinking of it as taking the engine out of your car and putting in a new one. Google was ‘officially’ less interested in the specific words used in a search query and more interested in the meaning or intent behind the search. Now you can’t get away from keywords entirely – words are still what we use to communicate meaning, But there’s a trend here. Useless information is bad. Information that matches the searcher’s needs (not just their specific words) is good. While the exact details to the algorithm used to rank websites change multiple times in a year, there are some definite things that will lower your ranking significantly in search engines in general, and with Google specifically. In fact, if you do enough things poorly, Google may remove your site (or at least pages of the site) from their search directory completely. Below is a look at five dangerous techniques that may result in Google banning your site. 1. Use Bad or Outdated SEO Tactics The number one way to have your website banned from Google is to use a variety of bad SEO tactics....