User Experience Lessons From Taco Bell (Video)

User Experience Lessons From Taco Bell (Video)

Last year I had the pleasure of developing and leading a webinar about the synergistic power of User Experience, SEO and SEM in candidate attraction. It featured the remarkable Tracey Russell,the Director of Human Resources for Taco Bell as we explored her challenges in candidate flow and lead generation. We talked about the shift in mindset and strategy that lifted their free candidate traffic by 300%, produced amazing PPC results and, of course, increased their lead generation. Her challenges and the appropriate solutions apply across vertical and audiences. You can ‘cut to the chase’ of the webinar video here where we discuss user experience challenges and solutions, including the need to ‘think like your audience.’ As you watch it, just replace the ‘job seeking’ target audience with your own. The same rationale applies across audiences because users tend to have similar focuses even if the topic environment changes: How quickly can I find the information I need?, How can I easily complete my task/achieve my goal?  Want to find movie times? User Experience. Want to book a flight? User Experience. Either an experience is easy or it’s hard. And people leave bad experiences. One great indicator of bad experience abandonment is the device-specific trend where a growing number of people indicate that they will abandon bad mobile web experiences (61% indicate that they will leave a bad mobile experience). Here’s the thing: User experience matters. Everywhere. Always. We often think of user experience for digital environments. But UX is what drives end-caps in retail stores, or the assortment of impulse purchase items by cash registers. UX influences fast-food drive throughs. It’s everywhere. Because we – the...
Five Reasons People Don’t Buy From Your Website

Five Reasons People Don’t Buy From Your Website

For many, the idea of spending money on building a website only to have it not produce the kind of sales they were hoping can be a very troubling and aggravating experience. This article will provide you several reasons as to why you may not be currently making sales on your website. There are many different aspects of building a website and having it make money is about more than just the basic web design. There are issues of marketing, usability and sales funnel aspects that all go into a money making website. Reason #1: Usability Websites must be accessible to users in a way that is friendly, straightforward and leads the user to take action in a way that the business owner wants them to. For example, a usability issue might be the fact that some of the “purchase now” buttons are not as easily noticeable as they should be. In order to get a good idea of some usability factors, take a look at some of the larger websites on the web or even some of your competitors. If you find it extremely easy to make a purchase on these sites, find out why. Reason #2: Slow Upload Time Now that broadband Internet is common in almost every household across the Western world, people are used to websites that load fast. If your website is too bulky or it requires too much time to upload, you will find that many users will quickly leave your site. There are many technical tricks that you can use to increase the speed of your site. One of the easiest ways...